How to maximise the output of your HR department in 2021 through Digital Marketing Strategies
The New Year is often a time for new business goals to be set for the year ahead. So what Digital Marketing Strategies can you implement to achieve your business goals in 2021?
Human Resources can be one of those departments whose importance and potential are often undiscovered. HR can be one of your most powerful tools for business growth and success and lead you to achieve your goals. When leveraged the right way, HR specialists can influence recruitment, business development, marketing and support to other teams in your organisation.
The start of 2021 is a good time to focus on achieving higher HR goals. To do this, invest time into HR oriented marketing strategies that will help your business reach those goals; this could be through attracting better candidates, improving your employer brand and improving employee retention.
So what digital marketing strategies could you implement or improve in your HR department this year?
1. Focus on the right social channels
Nowadays, every company should have a social media presence, however, you have to be careful you don’t invest time into the wrong social channels. Social media marketing and management require human and financial resources, so it’s important to identify the social networks that are relevant to achieving the goals you have set. As well as posting useful content regularly to keep your social networks active, you can also use social media to position certain adverts (for example to get the attention of the right candidates).
2. Make your content engaging and relevant
Content is goal-oriented and often focuses on the specific business objectives of various departments in your organisation. It is important to diversify your content and align it with your HR departments goals, and display your content in a variety of ways to increase the engagement you get with your audience (e.g. articles, images, videos and infographics).
3. Improve your email marketing strategy
Email marketing is a powerful digital marketing tool, and you can use it to drive your HR department and your entire business forward in 2021. You not only want people to open the emails but to act on them and make positive decisions.
4. Engage candidates with your company’s culture
You should use your company’s culture to paint a picture of your brand for your audience. Showcasing your workplace culture through visual content is a great way to convey more information to those who might be interested in working with you, and it’s a great way to enrich your content marketing strategy.
Your HR department has the potential to take your company forward as a whole, but to do so, you need to align it with your marketing team. Use these strategies to achieve your business goals in 2021 and set the stage for success in the years to come.
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As a specialist, family-run recruitment business, we provide a proactive and consultative approach to recruitment. We help organisations to target issues such as continuity of staffing, reducing spend where you have a high volume of agency usage and supporting those who have specific talent requirements or are in hard to fill locations. We can help with any immediate staffing requirements or longer-term recruitment projects to ultimately save you time and money on agency spend.
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